Davido Signs Ambassadorial Deal With Sportswear Company, Puma

The year maybe coming to an end but it is not slowing down for Davido as it keeps getting better and better for the Nigeria music act. New on the list of things to celebrate for the Nigerian music hotshot is that he has recently penned down a long term contract with sportswear company, Puma, to be their brand ambassador on the African continent as the sportswear company seeks to break barriers in the African continent.

Davido boast of over 20 million followers on social media and with 4 successful albums to his name. The marriage between the sportswear company and the musician is a match ordained by the gods and promises to be one with a happy ending

“We could not be more excited to welcome Davido to the PUMA family!” said Johan Kuhlo, PUMA’s General Manager EEMEA Distribution. “Throughout our history, PUMA has had strong roots in Africa, football and beyond. Signing Davido is both a clear commitment to Africa as a key market and a sign that African culture is becoming more and more relevant globally”.

The signing of the contract and following the announcement makes Davido the brand ambassador for PUMA on the African continent, North America and across the globe and the musician had this to say about the union.

“Growing up, I saw PUMA play an important part in African sports, sponsoring many different football federations”, said Davido. “I also saw the kind of family PUMA had built with the likes of Usain Bolt, Maradona, Neymar, Jay Z, Nipsey, Rihanna, Lewis Hamilton among other superstars and I thought, that’s an amazing family to be a part of! All these contribute to my excitement to collaborate with this brand and take it to the next level in Nigeria, Africa as well as with fans across the world.”

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