Award winning Ghanaian music producer Mohammed Alhassan, popularly known as Posigee in the music space has observed that the lack of well thought-out and implemented structures in the management of our local artistes is one of the factors that is stunting their growth in the local music environment.
The celebrated sound engineer and ardent philanthropist noted that many of the managers of our local artistes lack the necessary managerial skill set manage the talents of their clients which is a hindrance to their growth.
Possigee in an interview with GNA Entertainment said: “Well most managers don’t promote the artistes properly. The kind of work we are doing has no formula. So long as there is no formula, most managers start their work with little or no skills about artiste management so they often learn on the job which could have an adverse effect on the growth of the artiste.”
He however added that the blame is not only for unskilled artistes managers to bear but DJs must share in the blame of our failing music industry as they continuously fail to promote our local music, preferring to play foreign music in shows despite taking huge sums of money from artistes managers
Asked what exactly is the biggest problem faced by Ghanaian music industry, he had this to say, “As a producer, I think the biggest problem in the music industry now is the lack of governmental support with regard to enacting laws to protect our music and our music industry.
“The influx of foreign music on our airwaves is on the rise and DJs who are also to support local musicians are playing foreign music,” he said.